MCruz (WMF)

María Cruz, Program Evaluation Design

María Cruz

Communications and Outreach Project Manager, Learning and Evaluation team, Wikimedia Foundation

"En suma, desde pequeño, mi relación con las palabras, con la escritura, no se diferencia de mi relación con el mundo en general. Yo parezco haber nacido para no aceptar las cosas tal como me son dadas." - Julio Cortázar

About me

I joined the Wikimedia Foundation in 2014, after a year working as Communication Coordinator for Wikimedia Argentina.

Prior to joining Wikimedia, I worked as a communication analyst for YPF Foundation, an oil company-based NGO in Argentina. Before turning my career orientation towards the third sector, I worked as a copywriter in a start up marketing company in Buenos Aires. I was born in Mendoza, but raised in Buenos Aires. I have a BA in Communication, with an emphasis in journalism. After graduating, I spent a year in Berlin, fulfilling an academic program on liberal arts.

My work

My work consists of facilitating the tools developed by the Program Evaluation & Design Team to different program leaders in the Wikimedia movement all over the world, as well as highlighting their importance for reporting, self-awareness of chapters and groups and increasing positive outcomes. I work to find the stories behind the numbers and metrics, that bring tools and methodologies to life.

Disclaimer: I work for or provide services to the Wikimedia Foundation, and this is the account I try to use for edits or statements I make in that role. However, the Foundation does not vet all my activity, so edits, statements, or other contributions made by this account may not reflect the views of the Foundation.

Contact me

• E-mail: mcruz@wikimedia.org
• LinkedIn profile
• @marianarra_ on Twitter